Memphis was the birthplace of American music. But now the Online Radio Station in Memphis is changing the manner in which the world perceives it—without any limitations of place or FCC rules.
The Geographic Freedom
Conventional radio waves stop at the city border. Internet streaming goes everywhere. A radio station in Memphis can acquire listeners in Tokyo, Berlin, or Sydney—thereby making the local musicians who would otherwise not receive any airplay through traditional media known to the world.
The Playlist Liberation
The content of conventional radio stations is restricted by Federal Communications Commission regulations and the needs of the advertisers. The online radios play what they please:
- Explicit lyrics are allowed to be heard
- Tracks that are very long and commercial radio won’t touch
- B-sides instead of just A-sides or popular hits
- Local musicians who are in need of exposure
The Discovery Advantage
Memphis has incredibly talented musicians waiting for their turn in the spotlight who are not getting attention from traditional radio. Online media help these artists get noticed even without huge label support.
The listeners are the ones who will find the new music through their own exploration and not through payola playlists.
The Interaction Reality
Online radio allows for real-time interactions:
- During live broadcasts, you can chat
- You can make requests
- Interviews with artists can be done using video
- Content from behind the scenes
All these interactions are not possible with traditional radio.
Monetization Changes
Advertising is the main source of income for traditional radio. Online platforms have different monetization channels, such as:
- Listener subscriptions
- Crowdfunding
- Integration of merchandise
- Direct artist support
Conclusion
Memphis has a rich music history that is worth keeping for future generations. The online radio stations save the broadcasts, interviews, and performances as the city’s music scene keeps changing, thus creating unchangeable records of the city’s music evolution.
Enjoy the real Memphis music round the clock. Stream now on XM7D.
